Bridgetown Coffee

Bridgetown Coffee, a Portland-founded roaster established in 1990, needed a rebrand that would resonate with a younger audience while honoring its deep roots in the community. I led a full brand refresh, redesigning the logo and developing a comprehensive brand identity system. The updated visual language balances tradition with a fresh, approachable feel, incorporating hand-rendered illustrative accents to bring warmth and authenticity to the brand. My work extended across product packaging, labels, cups, and supporting brand materials to ensure a cohesive experience at every touchpoint.